Cranberry Color Laundry Liquid Bottle: Improve Return Rate

The Procter & Gamble Company in Ohio, USA, in order to successfully carry out marketing, first expand its main product - detergent. It successfully transformed Tide® and Gain liquid laundry into high-end Simple PleasuresTM and Joyful Expressions with unique flavors. To make the new Simple Pleasures bottle different, Procter & Gamble invited Americhem to design a unique look for the color, and it also looks like there are dynamic effects.

With the help of Americhem's packaging design center designers, the packaging design of the detergent bottles progressed smoothly. The new Tide product's HDPE laundry bottles are blue, purple, pink and orange. Considering that Gain Joyful Expressions is a high-end product of Gain's laundry liquid, Americhem chose a very eye-catching red raspberry color. The entire product development cycle (from R&D to market) lasted for six months.